MASDANZA_30VR is a work of digital creativity and exhibition culture, originally conceived by Goyo Ucle and executive-produced by the Canary Islands cultural promoter Futura Cultura Lab.
It is a project that reinvents the living memory of three decades of the International Festival MASDANZA, projecting contemporary dance into the heart of the new digital ecosystems known as the Metaverse. The piece stands as a statement of principles: culture must cross and expand digital territories traditionally gamified, reaffirming the active role of the performing arts and exhibition culture— a leitmotif its author has championed for years.
It takes shape from the solid and responsible curatorial vision of museographer, exhibition-culture specialist and digital creator Goyo Ucle, who imagines the exhibition journey of MASDANZA_30VR as a diverse and dynamic experience, guided by the metaphor of a journey in constant motion designed on a stone raft —inspired by Saramago— sailing the waters of the Canary archipelago’s tricontinental axis, linking Europe, Africa and the Americas in a creative and collective movement. In this way, the festival transcends commemoration and becomes an artistic intervention where each thematic capsule and informational architecture responds to the social and educational complexity of MASDANZA’s living history and its range of disciplines, offering global cultural and symbolic mediation.
Driven by thirty editions of excellence and international recognition, MASDANZA_30VR proclaims itself as an embassy of expanded realities for the visibility of dance projected from the Canary Islands —a pioneering model for cultural leadership in digital ecosystems— opening up space for art, memory and collective sensitivity in metaverse environments.
The initiative seeks to broaden the reach and narrative of contemporary dance, inviting institutions, organizations and audiences to take an active part in this historic and symbolic transformation, where art in motion dialogues with expanded realities and the boundless potential of digital infoarchitecture.